The mission of the AGS Business Practice Working Group (BPWG) is to address and, where appropriate, improve the business practices of not only the Association, but the general geotechnical and geoenvironmental community. Led by John Talbot, the BPWG takes a lead in promoting the AGS and enhancing its membership with the aim of regenerating the AGS and increasing its overall reach.
The group had its last meeting of the year on 23rd November in London, and is currently focusing efforts on the review & reform of the AGS and marketing;
Review & Reform of the AGS
Having made huge progress in reforming the working practices of the AGS over the last two years, the Group is working on this initiative to increase awareness of the Association through the AGS’ social media channels (Twitter and LinkedIn) and through the ongoing rejuvenation of the AGS website. Since January 2017, the AGS has seen a 30% increase in Twitter followers and 27% increase in LinkedIn followers.
The AGS is also working to increase the number of seminars it holds year on year. In 2017, we organised a Geotechnical Data Conference at the National Motorcycle Museum, which saw attendance from over 140 delegates. In 2018, we’ll be holding our annual Members’ Day event and a Ground Risk event in London this September.
Marketing of AGS to the Wider Geotechnical Community
This initiative started last year and is starting to gather momentum, thanks to the drafting of the AGS Business and Marketing Plans and the launch of AGS Magazine.
This is the second issue of AGS Magazine, which has a huge reach of 6,000 subscribers across the geotechnical and geoenvironmental industry. I’m sure this figure will continue to rise month on month.